How to Message the Important Issues

Where to start? Why does it matter? And will it really make a difference?

When you have a message you need to get to people for the hope they will take action, sometimes you have around 8 seconds to get their attention.

When you launch a message, it takes planting a seed (the message) up to 7 times and in varying formats.

When Republicans communicate today, they assume that if they:

• Put out a single message - that is enough

• Put out a single message everyone that needs to see it will see it

They are wrong and they are hurting from it.

If we continue with this mindset in the Republican circles, we will continue to lose the battles, and we will go backwards. We have to master the trade craft of communications if we ever want to save the Republic.

Here are some tips on where to start to reform our way of communicating.