How to Win as Conservatives? Have a Positive Brand even as Local Republican Teams

What is a brand? Why does it matter? And how will it point us to success?

If you ask anyone on the street “what is the brand of the Republican Party” you will get a salty mix of responses, many of them negative.

Our role in Michigan is not to fix the overall universe but it is to draw attention and recalibrate our own state and local parties. What is the brand? And how can we make it better?

It starts by asking some hard questions and being self aware. And it starts in us individually and scrutinizing our local party. But we must not just be sideline critics - are we willing to be part of the solution?