The Secret They Don't Tell You About: Process

How to understand - what you need to know for changing culture

I’d love to walk into a kitchen, demand a gourmet cake exactly as I envision it and have the chef present it to me within 10 seconds or less. But wishes - like this - are not reality. It is physically impossible but even more-so it belittles the craft, demeans the quality and mocks the artisan's end product. A one of a kind cake takes time and process. 

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