What Questions Should Republicans Be Asking

From a marketing and communications perspective, of course.

If we want to save America (and we do) and we want the conservative cause to win (and we should), we have to have a professional plan for victory which includes a marketing and communication approach.

Is your local party ready?

The Map to Success

In order to win in politics, you must have people. People who believe in you, are excited about you, and who are eager to help. Whether it’s in dollars or phone calls or just positive support - all help is important.

In order to “have” people, you must reach people. In order to reach people you must communicate. And in order to communicate you have to do more than just periodic emails or once in a while posts on the good you are doing via a radio interview. It’s not enough.

For Republicans to hit it out of the ballpark on communications you must have:

• A clear and inspirational vision

• An energizing and authentic message

• And a brand

A brand is like the “cream on top”. When you look at a cake you can tell “what is this cake, does it look appealing? …