Amy's Shortest Post Ever: We Will Win If ...

The more I learn in marketing, the more I realize how much we are in the dark ages and it's really not that complicated

Republicans, it’s time we embrace good marketing: we must write and produce content that proves we love humans.

We do not need to convince the world we know our data and or spew our latest talking points, or demonstrate we have reviewed reams of research.

Our content cannot be cold. Our delivery cannot feel calculated. Our PR game must improve so people can see the true DNA of a conservative: we love people.

We must show up consistently, smile and demonstrate joy even when the odds are turned against us, and we must show up to serve.

As Republicans we must learn to …

• Speak from the heart.

• Speak TO humans, with emotions.

• Demonstrate on a consistent basis with all our content that we see our target audience and we empathize with their pains and concerns because we too are in the trenches with them.

If we will up our game in these ways, we will watch Republicans win.

That is all I wanted to say.

Drop your comments to let me know your thoughts.

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